Tucked away in the dramatic Rif Mountains of northwest Morocco lies a town that seems to be straight out of a fairytale. Chefchaouen, famously known as the "Blue Pearl of Morocco," is a mesmerizing maze of alleyways, homes, and doorways all washed in brilliant shades of blue. This enchanting destination is a photographer's paradise and a traveler's dream, offering a peaceful and relaxed atmosphere that stands in stark contrast to the hustle of Morocco's imperial cities. Our complete Chefchaouen travel guide will walk you through the best things to do in Chefchaouen for a truly magical visit.
The Story Behind the Blue: Why is Chefchaouen Painted Blue?
One of the first questions every visitor asks is: why blue? There are several theories, and the true reason is likely a blend of them all. The most popular theory links the blue color to Jewish refugees who settled here in the 15th century, fleeing the Spanish Inquisition. They brought with them their tradition of painting things blue to mirror the sky and remind them of God. Other theories suggest the blue keeps mosquitos away, or that it helps keep the homes cool during the hot summer months. Whatever the origin, the community continues the tradition today, regularly repainting the walls to maintain the city's vibrant charm.
Top Things to Do in Chefchaouen's Blue Medina
The main attraction in Chefchaouen is the medina itself. The real joy comes from aimless wandering and discovery.
Wander and Get Lost (The Main Activity)
This isn't a city for rigid itineraries. The best way to experience Chefchaouen is to put away the map and let your feet guide you through the winding, blue-washed lanes. Every turn reveals a new picturesque scene: a beautifully decorated doorway, a cat napping on a blue step, or a stunning view of the mountains. Allow yourself hours to simply explore, take photos, and soak in the serene ambiance.
Plaza Uta el-Hammam & The Kasbah
At the heart of the medina is the bustling Plaza Uta el-Hammam. This charming, tree-lined square is paved with cobblestones and surrounded by cafes and restaurants. It's the perfect place to relax with a mint tea and people-watch. Dominating one side of the square is the impressive red-walled Kasbah, a restored 15th-century fortress. Inside, you can explore a small ethnographic museum and climb the tower for a fantastic panoramic view of the blue city below.

Hike to the Spanish Mosque for Sunset
For the most iconic view of Chefchaouen, a short 30-minute hike up to the Spanish Mosque is a must. Perched on a hill opposite the medina, this viewpoint offers a breathtaking panoramic vista of the entire blue city nestled against the backdrop of the Rif Mountains. It's particularly magical at sunset, as the call to prayer echoes from the city below and the sky ignites in color.
Shop for Unique Handicrafts
While less overwhelming than the souks of Marrakech or Fes, Chefchaouen's market is a great place to shop for unique local crafts. The region is known for its woven goods, such as colorful blankets and djellabas (traditional robes). You'll also find a great selection of leather goods, spices, and argan oil products.
How to Get to Chefchaouen
Getting to Chefchaouen requires a bit of planning as it doesn't have its own airport or train station. The most common ways to arrive are:
- By Bus: CTM is the most reliable bus company, with comfortable, air-conditioned coaches running daily from major cities like Fes, Tangier, Casablanca, and Rabat.
- By Grand Taxi: You can hire a private 'grand taxi' or share one with other passengers. This is a faster but more expensive option.
- By Private Tour: The most hassle-free option is to include Chefchaouen as part of a multi-day private tour of Morocco. This allows you to travel in comfort and on your own schedule.
Conclusion: Don't Miss Morocco's Blue Pearl
Chefchaouen is more than just a pretty place; it's a peaceful retreat that offers a different pace of Moroccan life. Its stunning beauty, combined with the friendly locals and relaxed atmosphere, makes it a highlight of any trip to Morocco. Whether you have a day or a week, the Blue Pearl is sure to capture your heart.
Ready to get lost in the blue streets? Contact us to add Chefchaouen to your custom Morocco itinerary.